It’s no question that with the current state of the internet, “to creep” is a commonly recognized verb, usually meaning to search out online. But have you creeped yourself recently? It can be an important tool in your own marketing research.
If you haven’t googled yourself recently, you should. Go ahead, we’ll wait…….
You may assume that the only hits you’ll get are from your own website, but you’d be surprised. Especially if your images are tagged with your information, you may show up more places than you think.
Searching your own name, your company name, variations on both, and the names of any major projects you’ve worked on, you may find:
Praises being showered on you: If you find you’re being mentioned somewhere in a favourable manner, you should follow up. Make personal contact with whoever wrote the comment or review, and let them know that you appreciate it. The internet can be a big and anonymous place, so making a personal connection is especially important
Your work being used somewhere you didn’t expect: If you see your work somewhere it shouldn’t be, again, follow up. Contact the party who is using the image, and let them know that it belongs to you , and request a credit and link if they wish to continue using the work. It might be used somewhere fabulous you weren’t expecting, like having a story picked up by a popular blog, etc, in which case you should be sure to promote it among your own followers via twitter, facebook, etc. Cross promotion can be awesome.
Your own site: It’s good to know approximately where your own site shows up in the search engine rankings. If you’re name is Erika Jacobs, and you don’t show up on the first page when you search “Erika Jacobs Photography”, no one else will be able to find you, either. (Side note: when writing this example, I felt the need to make sure that I was the first “Erika Jacobs Photography” on google….phew). If you’re not in the top few rankings, try updating your site, or starting a blog. The more your site changes, the more frequently the google-bots may notice you.
Someone else entirely: In my case, “Erika Jacobs” is also a right-wing education author from the US, a high-school track and field champion, and miss co-ed from Tampa. (I assure you that none of them are me). Be prepared for thins kind of thing to associate itself with you, and just work hard to be better than them, with a higher ranking.
If you haven’t yet, try using Google Alerts. It’s a free application that lets you log search words or phrases, and send you an email when it’s found on the web. Go to www.google.com/alerts and enter the search terms, how often you would like the results delivered, and the email address you’d like them delivered to. You can set up multiple alerts, so your personal name, business name, and anything else you want will be creeped for you. I recommend setting up alerts for any clients you’ve just finished work for that you expect will be making the internet rounds; it’s a good way to keep track of where things end up. The same goes for if you’ve just had (or are about to have) a show somewhere; set up an alert for the gallery and/or show name so you can keep an eye on the press it receives.
Are there any other tracking softwares you use to keep an eye on things?
Image source: Gerlos