My mom has a website. She understands that by now, there’s no excuse not to. Facebook and Flickr should not be your only web presence. If you’re serious about what you do, you need a website. (Did I mention that we’re giving one away, with free hosting, for life?) As author Mordecai Richler writes in The Apprenticeship of Duddy Kravitz, “A man without land is nothing.” Here are some reasons you should grab a little plot of the interweb, and make a space for yourself.
Get serious – There’s a legitimacy that comes with having a real website. If you care about what you do, other people will too.
AOL and Hotmail are for commoners – It’s nice to have an email address at your own domain. Again, this goes to looking professional.
Let people find you – Like a business card, a website should have all of your contact information in one place. Googling your name should result in more than just your facebook page. Which goes on to…..
Help people help you – When someone else wants to show your work, or feature you in some way, they should be able to do most of the research they need in one place. If they have to work too hard to find what they need (images, bio, info, etc), they’ll move on to the next person. For example, when researching artists for our latest roundup, many of the artists I wanted to feature only had an email address. I don’t always have time to email people to ask for samples of their work, and neither do our readers. We tend to only feature artists who have websites we can point people to.
More people than you know will see it – Word does eventually spread about who you are and what you do. It’s nice that your aunt reads your blog, but the internet is a big place, and things get around. A website is the promotion that keeps on giving.
Reward yourself – it’s personally very rewarding to see the things you’ve worked so hard on all in one place, and to be able to share those things with the people around you (and then, around the world…see above)
Explain what you do – Approximately sixty-five percent of the population are visual learners. Most of us here are in the visual business. Sure, you can describe your latest work, but wouldn’t it just be easier to show people?
Show off – Your website is the perfect place to develop your brand and style. A big part of the site should be your work, but it’s also important to remember details. things like logos, and fonts, and whether everything all together matches your brand. When done well, this package can be a huge selling point. A good site makes your work look even better.
All the cool kids have one – No matter how good your work is, people might like to see it for themselves. For example, Chris Buck is a busy, high-profile photographer. His work is everywhere. But even he has a well-maintained site (and a blog!).
It’s an investment – like all investments, you have to give a little to gain anything. The cost of maintaining a website is minimal compared to the amount of exposure (which can translate into jobs) it will get you.
Do you have a website? (If not, do you have a good reason?…..) Tell us about it!