How to Start a Mailing List

Can you get in touch with the people who are interested in you and your work? Eugen and I have been meeting with a number of people for some upcoming projects (stay tuned!), and we’ve been gleaning all kinds of ideas from them. Our talk with Alice Zilberberg included a conversation about mailing lists, and we want to share a few tips with you.

Keeping a mailing list is a great way to be able to send people updates about what you’re working on, show them places you’ve been featured, and invite them to shows or events you’re involved in. If you’ve had a meeting with someone and they’ve said “keep in touch” add them to your list so you can keep in touch. You can use a program like MailChimp or TinyLetter (if you’re looking for something simpler) to manage your lists, or a simple spreadsheet. I suggest including each person’s name, email address, and possibly where you know them from (For example: Claude Davis – – ‘met at Kristie’s opening.’)

Some things to keep in mind:

Start right now! Alice says one of the things she regrets is not having a mailing list when she first started out. She now has no way to contact the people to whom she sold her earliest pieces. Those people are obviously interested in her work, but they’re lost to her.

Never add someone you don’t know to a bulk email list; it’s rude, and the equivalent of spamming.

Be conscious that what you’re sending out is relevant. Just because you have a mailing list doesn’t mean you should be emailing everyone on it all the time. If people have asked to be kept up to date with what you’re working on, they’re probably not interested in a quote-of-the-day email every morning.

Basically, be diligent to continually add people that you meet to the list. But also be respectful with regards to what you’re sending them, and how often. Remember the golden rule: if you wouldn’t want to receive it from someone else, you shouldn’t be sending it yourself.

While we’re on the topic, if you’re interested in being added to the Knock Twice mailing list, email with ‘mailing list’ in the subject line. We’ll keep you up to date with new projects, featured artists, and links we think you might find interesting.